Jasmina Ognjanovic

Dr. Jasmina Ognjanović is an Associate Professor at the Faculty of Hotel Management and Tourism in Vrnjačka Banja, part of the University of Kragujevac. Her expertise lies in Business Economics, with a focus on Hotel Business Management, Intellectual Capital, and Human Resources Management.

• Basic Academic Studies: Faculty of Economics, University of Kragujevac (2010)
• Master's Degree: Faculty of Economics, University of Kragujevac (2012)
• Doctoral Studies: Faculty of Economics, University of Kragujevac (2020)

Her research explores the interplay between intellectual capital, employer branding, and financial performance in the hotel industry, including pandemic-era adaptations. Key publications examine tangible asset moderation, human capital sustainability, and brand attractiveness in hospitality contexts.

She teaches subjects like Entrepreneurship and Management, Strategic Management, and Intellectual Capital Management in Hospitality. Active in research projects such as the Tempus project MHTSPS, she also collaborates on tourism potential analyses and contributes to academic monographs.