معرفی
Dr. Vernon Murray is an Assistant Professor of Marketing at Marist College's School of Management. His research focuses on the intersection of social marketing, ethics, and religion, particularly in combating issues like human trafficking and promoting nonprofit initiatives. He holds a PhD in Marketing from the University of Alabama, an MBA from Michigan State University, and a BA from Queens College.
- PhD, Marketing - University of Alabama
- MBA - Michigan State University
- BA - Queens College
Dr. Murray's work explores religion-based social marketing campaigns, countermarketing strategies, and culturally targeted advertising. His research integrates economic, ethical, and religious frameworks to address social challenges through marketing interventions.
His publications span from 1989 to 2016, covering topics such as culturally targeted television commercials, corporate rivalries in South Africa, and anti-human trafficking campaigns. These works emphasize values-based marketing and cross-cultural strategies.
