Valerie Kretz

Valerie Kretz is an Associate Professor of Communication and Media Studies at St. Norbert College. Her research focuses on the intersection of media and personal relationships, particularly exploring media's impact on romantic relationships and parasocial dynamics. Prior to academia, she worked as a strategic communications professional, which informs her teaching and advising approaches.

Her research employs both quantitative and qualitative methods to investigate topics like fans' emotional responses to media, how media shapes relationship beliefs, and the role of romantic narratives in popular culture. She actively collaborates with students on independent research projects.

Dr. Kretz’s publications span media psychology, parasocial relationships, and media effects on children. Notable works include studies on Disney films' influence on relationship ideals and the psychological impact of fictional character deaths. She has no listed scientific awards but maintains an active research agenda.

Her teaching spans the media studies curriculum, emphasizing media creation and analysis through a research-informed lens. She emphasizes student-driven exploration of personal and professional interests.