Valentina Clergue

Valentina Clergue is an Assistant Professor at the EHL Hospitality Business School, specializing in hospitality management, sustainable tourism, and consumer behavior. Her research integrates emerging technologies like AI service robots with ethical considerations and explores mindfulness applications in enhancing guest well-being. She holds a BSc in Hospitality and a MSc in Global Hospitality Business, focusing on digital marketing strategies.

Key research interests include:

• Environmental identity salience and pro-environmental behavior
• Ethical adoption of AI in hospitality services
• Sustainable tourism market segmentation
• Mindfulness-based guest experience design

Recent work highlights:

• Showed human interaction remains critical in homecare services despite technological advancements
• Developed measurement frameworks for environmental identity activation
• Explored ethical perceptions of AI robots in service delivery
• Demonstrated mindfulness practices improve hotel guest satisfaction

Her teaching focuses on preparing students for digital marketing challenges through practical campaigns like Facebook Ads integration. Current projects address sustainable tourism strategies and the psychological foundations of well-being in hospitality offerings.