Reza Etemad

Reza Etemad is a Professor at EHL Hospitality Business School (part of HES-SO), specializing in marketing and hospitality technology. His research focuses on human-robot interaction, healthcare technologies in elderly care, and the application of technology in service delivery. He has led multiple projects funded by HES-SO and private partners, including studies on service robots' ethical implications, connected health technologies for seniors, and virtual agents in B2B/B2C contexts. Notable achievements include extending the Technology Acceptance Model (TAM) to healthcare and robotic service contexts, analyzing cultural impacts on online shopping risks, and investigating customer perceptions of revenue management practices in restaurants. He has published widely in journals such as International Journal of Hospitality Management and International Journal of Social Robotics, with a focus on bridging technological advancements and human-centric service solutions.

• Education: BSc in Hospitality from EHL.
• Key Projects (2010-2021): Led projects totaling over 298,600 CHF, including studies on robot ethics, smart home healthcare, and virtual agent impacts on B2B platforms.
• Awards: None explicitly listed, though his impactful research has driven industry-relevant insights.
• Labs/Teams: Collaborates with researchers like Justine Gentinetta and Valentina Clergue on robotics and healthcare tech. Partnerships include Touchmind for B2B digital solutions.
• Future Work: Expanding studies on AI ethics in service robots, sustainable healthcare technologies, and post-pandemic digital education strategies.

His work emphasizes balancing technological innovation with ethical considerations, particularly in preserving human interaction's role in healthcare and hospitality sectors.