Uta Kremer

Prof. Dr. phil. Uta Kremer is Professor of Business English and International Business Competencies at the Faculty of Economics, Westsächsische Hochschule Zwickau (WHZ). Since 2020 she has served as Acting Professor of Business English and, from Winter Semester 2022/23, as full Professor. She also acts as the Faculty’s International Representative and Head of the International Business (Bachelor) programme.

Education

• Studied English, American Studies, and German (Lehramt) at the University of Leipzig and Manchester Metropolitan University, UK.
• Completed legal traineeship (1st and 2nd state examinations).
• Doctorate in intercultural business communication, University of Leipzig.

Research Interests

Prof. Kremer’s research integrates International Management, Cultural Neuroscience, and Gender & Leadership. She explores how cultural contexts shape management practices and how intercultural communication competencies foster effective international networking. Through the lens of cultural neuroscience, she investigates cognitive and behavioural differences in multicultural business settings, with a special focus on advancing women in leadership positions.

She actively develops curricula and training modules that embed digital humanities approaches into business education, ensuring that graduates are equipped to operate in globally distributed, technology-enhanced environments.

International Engagement

Prof. Kremer’s global footprint includes:

• Visiting Professor of International Business, Abilene Christian University, Texas, USA (WS 2022/23).
• Lecturer in German, University of Minnesota Duluth, USA.
• United Nations Publications Department, New York, USA.
• Workshops and seminars on International Management & Intercultural Communication in the USA, Croatia, and Iran.

Current Roles & Teams

At WHZ she leads the International Business Bachelor programme and coordinates all faculty-level international initiatives. She collaborates closely with the International Office, the Centre for Communication Technology and Information Processing (ZKI), and external corporate partners to maintain a vibrant exchange of students and staff.