Ursula Lutzky

Ursula Lutzky is an Associate Professor at the Vienna University of Economics and Business (WU), specializing in Business Communication. She is the Deputy Head of the Institute for Communication Management and Media and Deputy Head of the WU Senate. Previously, she held roles at Birmingham City University and the University of Vienna.

• Senior Fellow, Higher Education Academy (UK)
• Regional Vice President for Europe, Africa, and the Middle East (Association for Business Communication, 2021–2025)

Research Interests

Lutzky’s work bridges digital business communication, pragmatics, and applied corpus linguistics. She investigates how businesses interact with the public through social media, e-commerce platforms, and forums, focusing on linguistic patterns and discursive effects. Her 2021 monograph, The Discourse of Customer Service Tweets, is a landmark study in corporate webcare analysis.

Recent publications highlight trends in online polarization, humor in business, and apologies in digital forums. These works emphasize her expertise in big data linguistic analysis and digital discourse.

Scientific Awards

• Senior Fellow, British Higher Education Academy