Gerlinde Mautner

Gerlinde Mautner is a Full Professor at the Vienna University of Economics and Business (WU), where she has held a chair since 2000. Her research focuses on the intersection of language with business and legal frameworks, combining corpus linguistics and critical discourse analysis. She has published extensively on topics like marketized language, interdisciplinary methodology, and linguistic landscapes.

• PhD in English from University of Vienna
• Habilitation (1997) at WU
• Visiting professorships at Cass Business School, Durham Business School, and Nottingham Business School

Her methodological expertise includes mixed methods research and corpus-assisted discourse studies. Recent work examines large language models and public signage through discourse analysis. She has held leadership roles at WU as Vice-Rector for International Relations (1998-2002) and Head of Department (2005-2015), and served as Vice-President for Humanities at the Austrian Science Fund until 2024. Her textbooks on academic writing reflect her commitment to pedagogy across undergraduate, postgraduate, and executive programs.

Notable trends in her 15 most recent publications include:

• Challenges of AI in discourse studies (2024)
• Methodological integration of corpus linguistics with qualitative analysis (2024)
• Analysis of managerial language evolution (2020)
• Critique of marketization in education (2005)