Andy Lutzky

Andy Lutzky is an Adjunct Assistant Professor at the USC Annenberg School for Communication and Journalism, affiliated with academic programs including Communication Data Science (MS), Digital Social Media (MS), and Public Relations and Advertising (BA). He is an experienced marketing and communications professional with a 15-year career spanning sports, technology, and the public sector, both agency and in-house. His expertise includes Advertising, Digital Media, Gaming, Social Media, and Technology and Innovation.

Lutzky currently leads partnerships at XOMAD, an influencer marketing agency, where he helps brands and government organizations deploy creator networks to drive audience action. He has served as Chief Marketing Officer (CMO) for a city, executed global campaigns for tech giants like Samsung, Microsoft, and Google, and led editorial strategy for the San Francisco 49ers of the NFL. His philosophy emphasizes blending strategic rigor with creative safety, openness, and empathy.

His research focuses on the intersection of communications, technology, psychology, and culture. He also offers consulting and coaching for communications professionals seeking career development through skill-building, improved thought quality, and internal power dynamics. Recent thought leadership includes topics such as AI-driven influence, Gen Z marketing, video game psychology, and decentralized journalism.