Ursina Mögerle

Dr. Ursina Mögerle serves as Head of Study Program at the Institute for Distance Learning, Kalaidos University of Applied Sciences, and is affiliated with the Kalaidos Business School. She holds a PhD in empirical communication science and media research from the University of Zurich.

Her educational background includes a Dr. phil. in empirical communication science and media research (specializing in media psychology, media effects, and online communication) from the University of Zurich, and a Lic. phil. in Journalism, Economic and Social History, and Political Science from the same institution.

Mögerle's research interests focus on applied psychology, digitalization, business psychology, communication, and social media. She has particular expertise in media psychology and the effects of digital transformation on media consumption patterns. Her work bridges academic research with practical applications in business and organizational contexts.

Her recent publications demonstrate expertise in quantitative research methodology and media studies, with a focus on how digital and traditional media formats interact and complement each other in the contemporary media landscape. Her research shows a consistent thread connecting psychological principles with digital business applications.

Mögerle actively leads research initiatives, including the DETAPP project on detecting terrorist activities, demonstrating her applied research capabilities in security contexts.

She oversees numerous continuing education programs including CAS FH in Applied Psychology, Work and Organizational Psychology, Digital Psychology & Human Centered Management, Communication Psychology, Advertising and Consumer Psychology, Business Psychology, Big Data, Digital Business, Digital Innovation, and Digital Product Management.