معرفی
Uri Barnea is an Assistant Professor in the Marketing department at Bocconi University since September 2020. He holds a PhD in Marketing from the Wharton School of the University of Pennsylvania and an undergraduate degree in Psychology. His research focuses on consumer behavior, judgment under uncertainty, digital information processing, and resource scarcity effects on well-being.
- Education: PhD in Marketing (Wharton School, University of Pennsylvania), Undergraduate Psychology
Research interests include experimental studies on how consumers process information in digital environments, predict future events, and make trade-offs between time and money. He teaches marketing and consumer behavior across undergraduate, Master’s, and PhD programs.
Key contributions include analyzing content ephemerality effects, prediction biases in sequential decisions, and the psychological benefits of prioritizing time over monetary gains.
