معرفی
Uma Urs is a Senior Lecturer in Business and Management at Oxford Brookes Business School, Oxford Brookes University. Her research examines mergers and acquisitions with particular focus on post-merger integration processes, organizational routines, and contingency factors in strategic management.
Her work analyzes how acquisition strategies impact performance outcomes, integration approaches for cross-border deals involving emerging market firms, and the role of routine amalgamations in synergy realization. Current projects include developing AI-enabled microfinance solutions for rural communities.
Urs's publications establish frameworks for evaluating integration strategies and organizational connectors during post-acquisition transitions. Her research provides insights into Indian outbound acquisitions and contextual factors influencing M&A success.
