معرفی
Ulrich Schmudde is a Lecturer in Business Administration and doctoral student at Mid Sweden University, focusing on long-term urban development in Europe. He teaches Business Administration at the Department of Economics, Geography, Law and Tourism (EJT), covering marketing, leadership, and organizational theory.
- Education: Bachelor's (2012) and Master's (2013) in Business Administration from Mid Sweden University.
- Professional Background: Worked in accounting, export sales, and tourism development roles in Germany and Norway before pursuing his Ph.D.
His research explores shadow destinations—small cities overshadowed by major tourist hubs—and their sustainable development from a business administration perspective. Key themes include cross-sectoral collaboration, marketing strategies, and organizational behavior in rural and urban tourism contexts. Recent work (2024) examines the role of social entrepreneurs in regional development and post-mechanist economic theory in consumer behavior.
Publications highlight value co-creation in tourism networks, crisis management during the pandemic, and heritage tourism around national parks. He collaborates with researchers like Anna Sörensson and Mats Bogren, contributing to journals, books, and international conferences including ICSR 2022 and the Naples Forum on Service.