Ulrich Enneking

Prof. Dr. Ulrich Enneking is a Professor of Agricultural Marketing at the Faculty of Agricultural Sciences and Landscape Architecture at Osnabrück University of Applied Sciences. His career includes leadership roles at TU Munich-Weihenstephan and research at the University of Göttingen, where he also earned his habilitation. He focuses on consumer behavior, agricultural marketing strategies, and product development in agri-food systems.

Education & Career:

• Since 2006: Professor at Osnabrück University of Applied Sciences
• 2003–2006: Acting Head of Marketing of Agricultural and Food Economy at TU Munich
• 2005: Habilitation in Agricultural Economics at University of Göttingen

Research Interests: Enneking's work explores consumer decision-making, sustainable product attributes, and marketing strategies in agriculture. Key areas include biofortified foods, sensory analysis, and digital marketing in farming. He leads projects like the FoodFutureLab and collaborates with industry partners on innovation and regional marketing.

Research Projects:

• Funded projects: FoodFutureLab (Dieter Fuchs Foundation), BiofortiSE (BMBF), Mycotoxin Management (Bundesministerium)
• Industry partnerships: apetito AG, EDEKA, and startups like Frudist and Seedalive

Academic Contributions: His research spans over 50 peer-reviewed articles and studies on topics like consumer acceptance of organic products and labeling effects. He advises doctoral students and oversees labs like the Sensory Lab and Eye Tracking Collective (ETC.afs).

Labs/Teams: Directs the FoodSense Competence Center, which tests food innovations with consumer panels. Active in networks like the German University Forum for Agricultural Economics and the Quality & Safety GmbH advisory board.