Jens Westerheide

Prof. Dr. Jens Westerheide is a Professor of Business Administration at Osnabrück University of Applied Sciences, specializing in Sales and Trade Management. He holds a Dr. rer. pol. from Bremen University and has extensive industry experience, including roles as a product and marketing manager at Vileda and executive assistant at Westerheide Fahrzeugbau. His academic career spans teaching and research in marketing, distribution, and agricultural business management. He leads research on sustainable trade strategies, retail optimization, and agricultural supply chains.

• Education:
• Dr. rer. pol., University of Bremen, 2003
• Dipl.-Kfm., University of Bielefeld, 1996
• Abitur, Ceciliengymnasium Bielefeld, 1989

Research Interests: Focus on optimizing trade routes, sustainable retail practices, and category management in horticulture. He explores digital transformation in agriculture and the integration of social responsibility into procurement processes. Recent studies include trends in seniors' meal services and e-commerce strategies for garden retailers.

Grants & Projects: Collaborates with industry partners like apetito AG and BHB on projects like the 'Future Study of Meal Services 2025' and 'E-Commerce Concepts for Garden Retail'. Leads initiatives on strategic procurement and organizational development in agribusiness.

Labs/Teams: Active in the Competence Center for Horticulture and Agribusiness. Supervises student projects addressing challenges in food production logistics, sustainable substrates, and customer-centric retail design.