معرفی
Tryntsje Hoving-Wesselius serves as a Lecturer at the Faculty of Economics and Business, University of Groningen, specializing in data-driven business applications. Her primary affiliations include the Department of Marketing and Management where she teaches Data Engineering courses at both bachelor's and master's levels, alongside developing curricula for Trustworthy AI and data storytelling initiatives.
Her research focuses on integrating technical AI capabilities with business strategy, particularly in marketing analytics and data communication. She emphasizes practical implementation frameworks where data specialists develop both hard technical skills (data engineering, econometrics) and soft competencies (presentation, stakeholder communication). Her work bridges academic theory with corporate impact, demonstrated through industry collaborations and training programs that translate complex analytics into actionable business insights.
Ms. Hoving-Wesselius actively supervises bachelor's and master's theses while managing external educational initiatives. Through IntegratedSkills.AI and GAIn, she designs integrated training ecosystems where data professionals master
- Technical implementation (data pipelines, modeling)
- Business communication (data storytelling)
- Organizational change management
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