Tracy Imm

Tracy Imm is an Adjunct Lecturer in Marketing within the Department of Economics & Business Administration at McDaniel College. With a rich professional background as a global corporate executive, entrepreneur, and management consultant, she brings real-world experience into the classroom. Her interdisciplinary teaching approach connects business, communication, and social impact, preparing students for successful careers.

Educational Background:

• B.A. in Communication, McDaniel College (then Western Maryland College), 1987
• M.B.A. in Marketing and Management, University of Baltimore, Merrick School of Business
• M.S. in Business and Technology Management, Stevenson University

Tracy Imm's research and teaching interests center on modern marketing practices, emphasizing digital strategy, emotional intelligence, and storytelling for social change. She developed innovative courses such as Digital Marketing and Social Impact Storytelling, which explore the intersection of communication, ethics, and business.

Though no scholarly publications are listed, her professional work reflects a strong engagement with strategic communications and leadership development in corporate and educational settings.

Professional Recognition:

• No formal scientific awards listed.

Tracy Imm is actively involved in mentoring students, sharing her professional network, and fostering workforce readiness. She emphasizes accountability, emotional intelligence, and relationship-building as key to career success. Her dual role as educator and executive coach allows her to bridge academic theory with practical application.

She is also affiliated with initiatives promoting storytelling for social justice and meaningful institutional change at McDaniel College, working closely with stakeholders across campus.