Tracy Arrington

Tracy Arrington serves as a Lecturer at the Stan Richards School of Advertising & Public Relations, University of Texas at Austin, where she has taught for over a decade. She authors and instructs capstone courses including Media Investments and Analytics for the Texas Media and Analytics program, Integrated Campaign Communications for Advertising and PR, and Advertising Media Planning, while developing new artificial intelligence curriculum.

Her educational background includes:

• Bachelor of Science in Advertising with concentration in Media & Analytics, University of Texas at Austin

With 25+ years of executive experience serving Fortune 500 brands like Nike, Johnson & Johnson, and META, her expertise bridges academic theory and industry practice in data-driven marketing. Her current research focuses on AI integration in media strategy, ethical performance measurement, and next-generation communications solutions through her consulting firm.

Her professional recognition includes:

• Educator of the Year (2022) by the American Advertising Foundation
• Four-time Media Buyer of the Year by American Women in Media

As Founder and CEO of The Special Teams Project, she provides strategic consulting for executive ideation, marketing analytics, and process improvement. She also serves as Marketing Lead for the Hot Science TV Task Force in collaboration with the Jackson School of Geoscience, developing a science-focused television show, and conducts international workshops for Texas Global on AI-driven business strategy.