Toon Maassen

Toon Maassen is a Lecturer and researcher at Utrecht University's Economics & Management department, affiliated with the Centre for Applied Research on Economics & Management and the Centre of Economic Transformation. His work focuses on regenerative entrepreneurship, corporate governance, and leadership in sustainability contexts.

• Research activity spans regenerative business models and energy transition strategies
• Lead author of a 2024 book on regenerative entrepreneurship
• Active in academic and societal engagement through lectures, workshops, and student supervision

Key research interests include transforming traditional business practices from damage minimization to regeneration maximization, with specific attention to ownership models in energy systems. His work bridges theoretical frameworks with practical business applications.

Recent activities include presenting on post-growth entrepreneurship (Jan 2025), participating in social innovation workshops (Feb 2025), and supervising MET students on energy transition projects (Oct 2024-Jan 2025). He also maintains membership in the Klimaatonderzoek Initiatief Nederland network.