معرفی
Prof. Tomasz Domański is a Professor at the Department of International Marketing and Retailing, Faculty of International and Political Studies, University of Lodz. He holds leadership roles as Head of Postgraduate Studies, Head of the Department of International Marketing and Retailing, and Head of the Centre for French Studies. His research focuses on political marketing, international marketing strategies, higher education management, and historical studies related to Polish-Jewish relations during WWII. With 79 publications and 18 promoted theses, his work bridges academic, cultural, and business sectors. Key themes include retail innovation, consumer behavior, and territorial marketing, with emphasis on Poland’s socioeconomic context.
His articles analyze global retail challenges, marketing strategies in food and organic sectors, and historical documentation of WWII-era Polish territories. He explores how universities like the University of Lodz promote academic cities like Łódź through strategic branding and international partnerships. His interdisciplinary approach spans marketing theory, historical analysis, and policy implications for education and commerce.
Prof. Domański actively engages in international academic networks, leveraging social media and cross-cultural studies to enhance institutional visibility. His leadership in university internationalization strategies aims to boost Poland’s academic and territorial branding, reflecting his dual expertise in political science and management.
