معرفی
Tomas Nilsson is a researcher at Linnaeus University's School of Business and Economics, Department of Marketing and Tourism Sciences. He holds a PhD in Service Management and Service Studies (2015, Lund University), an MSc in Business Administration with marketing specialization, and a BSc in Media and Communication (both from Linnaeus University). His core research explores the rhetorical dimensions of marketing, sales, and organizational practices through qualitative methodologies.
- PhD: Service Management and Service Studies, Lund University
- MSc: Business Administration, Linnaeus University
- BSc: Social Science and Communication, Linnaeus University
Nilsson's research spans diverse empirical contexts including leadership, entrepreneurship, tourism, and e-health. Current projects examine hope tourism post-disaster recovery, angry leadership in social movements, and digital entrepreneurship dynamics. He contributes to academic discourse through publications in journals like Leadership and Journal of Public Policy & Marketing, focusing on identity work, disinformation circulation, and rhetorical argumentation in business contexts.
His teaching portfolio includes courses on storytelling, cross-cultural communication, international sales, management rhetoric, and strategic change management. Nilsson also serves as a keynote speaker and senior advisor in strategic communication, bridging academic research with practical applications in organizational settings.
