Tolga Akçura

Professor Tolga Akçura is a faculty member at Özyeğin University's Faculty of Business Administration. He holds a Ph.D. in Quantitative Marketing from Carnegie Mellon University (2000), an MBA (1998), and a B.Sc. in Industrial Engineering from Boğaziçi University (1990). With 25+ years of experience, he teaches

• Marketing Strategy
• Integrated Marketing Communication
• Business Model Development

at undergraduate, graduate, and executive levels.

His research bridges Computer Science and Marketing through subfields like

• Brand Valuation
• Expert Systems
• Consumer Learning Models
• Competitive Pricing

His work appears in FT50 journals including Marketing Science and Management Science, focusing on data-driven marketing, digital commerce, and brand equity dynamics.

Recent publications explore

• Patient-generated health data adoption
• Deep learning for campaign participation
• Microblogging's impact on brand sentiment

with applications in healthcare, e-commerce, and social media analytics.

Scientific recognition includes

• William W. Cooper Award (2005)
• William W. Cooper Award (2004)

He is affiliated with INFORMS, American Marketing Association, and Direct Marketing Institute. Prior to academia, he worked at Procter & Gamble in Europe.