Todd Richards

Todd Richards serves as an adjunct lecturer at the USC Annenberg School for Communication and Journalism, teaching in the Digital Media Management (Online) MS and Digital Social Media MS programs while concurrently holding the position of senior director of digital marketing at Keck Medicine of USC. With over two decades of industry experience, he has established himself as a strategic leader in media analytics and multi-platform advertising, having held senior positions at Saatchi & Saatchi and Discovery Inc.

Richards earned his Bachelor of Science in meteorology from Florida State University, leveraging his analytical background to transition into digital media leadership. His professional journey demonstrates a trajectory from technical analysis to executive management in dynamic advertising ecosystems.

His research and professional expertise spans critical domains in modern communication:

• Advertising and Multi-platform Campaign Strategy
• Digital Media Analytics and Ecosystem Management
• Revenue Growth Leadership in Media Properties
• Marketing Innovation and Client Solutions Development
• Media Literacy Frameworks for Digital Engagement
• Social Media Strategy and Partnership Development

Richards' career achievements include managing Discovery Inc.'s largest digital ad partnership for ten consecutive years, creating proprietary client reporting systems, and leading digital media planning teams at Saatchi & Saatchi that developed innovative client solutions within rapidly evolving technological landscapes. He currently applies this expertise through corporate leadership at Keck Medicine and expert consultation via GLG and Guidepoint.

As an educator, Richards bridges industry practice and academic instruction for graduate students at USC Annenberg, though specific details regarding student advising relationships or dedicated research grants are not documented in available sources. His professional focus remains on implementing strategic digital solutions within healthcare marketing and media innovation contexts.