معرفی
Timothy Hendrick is an Associate Professor in the School of Journalism and Mass Communications at San José State University, part of the College of Humanities and the Arts. He plays a dual role in academia and professional practice, serving as the Managing Director of DB&H, SJSU’s award-winning on-campus communications agency, and overseeing advertising sales operations for Spartan Media.
His research and professional expertise center on advertising strategy, branding, integrated marketing communications (IMC), corporate positioning, media planning, promotions, and co-marketing initiatives. His work spans local, national, and international levels, reflecting a strong applied focus in strategic communication. He emphasizes experiential learning, leveraging student-run agencies to bridge classroom theory with real-world execution.
While specific publications are not listed, he has authored numerous academic articles in the field of advertising and strategic communication. His professional leadership includes service as Governor and National Board Member of the American Advertising Federation and current membership on the National Education Executive Committee (NEEC). He has been recognized with multiple national and regional advertising awards for creativity and strategic excellence.
- Numerous national advertising awards
- Numerous regional advertising awards
- Recognition for creativity and strategic thinking in advertising
Timothy Hendrick is actively involved in academic governance, having served on the Academic Senate and the President’s Strategic Planning Board at SJSU. He mentors students through hands-on agency experiences and contributes to curriculum development in advertising education. He does not appear to have formal grant information listed, but his leadership in DB&H and Spartan Media suggests project-based funding and industry partnerships.
He leads DB&H, a student-staffed communications agency that provides professional services to clients, offering students practical experience in advertising, branding, and media strategy. This lab-like environment functions as a living classroom where students develop campaigns, manage client relationships, and execute integrated marketing solutions under faculty supervision.
