معرفی
Kathryn Thibault is an Associate Professor at Chapman University’s Dodge College of Film and Media Arts, specializing in Public Relations and Advertising. She has over 25 years of professional experience in the advertising industry, working with renowned agencies such as Chiat/Day and Darcy Masius Benton & Bowles, and contributing to award-winning campaigns for iconic brands like Nissan, Honda, and Invisalign.
- Education: Bachelor of Arts from University of California, San Diego
Thibault teaches courses in strategic research, digital marketing, and creative development, including Research and Strategy and Digital Marketing. She serves as faculty advisor for Chapman’s National Student Advertising Competition (NSAC) team, which placed third nationally in 2023. Her industry expertise spans category and brand knowledge, consumer insights, and context-driven marketing strategies.
Her recent scholarly work involved evaluating research methodologies for Radicle Insights, focusing on AI-driven emotional and contextual analysis of moving image content for brand integration. She is actively involved in the American Advertising Federation (AAF), chairing the NEEC NSAC subcommittee for a second term.
