معرفی
Thuy Luyen is a Lecturer in Marketing at the University of Sunderland with over 15 years of academic and industry experience. They specialize in digital marketing, consumer behavior, and services marketing, emphasizing interdisciplinary methodology and real-world impact. Their research has been published in journals like the Journal of Service Research and presented at conferences such as the Academy of Marketing. Luyen co-manages the University’s Marketing Hub, fostering collaboration between students, industry, and academia. They have received recognition for their early-career research, including a highly commended paper award. Their teaching includes module leadership for International Marketing and Psychology of Consumers in a Digital Age. Advising a PhD student in consumer behavior, Luyen bridges academic research with practical applications through industry projects like the Accelerated Knowledge Transfer (AKT) application for re-branding impact assessment.
