معرفی
Thomas N. Friemel is a Professor of Media Use & Effects at the University of Zurich's Institute for Communication and Media Research. He leads the Department of Media Use and Media Effects, focusing on media effects research, health communication, and social network analysis. His work examines digitalization's societal implications, integrating theoretical, methodological, and practical dimensions. Friemel holds a PhD from the University of Zurich (2008) and has held professorships at the University of Bremen, University of Augsburg, and ETH Zurich. He has been a visiting scholar at Harvard University, the University of Pennsylvania, and other institutions globally.
Education:
- 2004: Master's in Mass Communication, Economics, and Social Psychology (University of Zurich)
- 2008: PhD in Communication and Media Research (University of Zurich)
Research Interests: Friemel explores media use patterns, health communication strategies, and social network dynamics. His work bridges micro-level behavioral analysis with meso- and macro-level societal structures, emphasizing interdisciplinary approaches. Key areas include digital inequalities among seniors, the role of social media in health behaviors, and the effectiveness of public health campaigns.
Grants & Advising: Friemel advises national/international organizations and co-founded the European Journal of Health Communication. He has evaluated traffic safety campaigns (e.g., Slow Down. Take it Easy) and led projects on organs donation and health literacy.
Labs & Teams: Directs research teams investigating media effects, digital communication, and public health at the University of Zurich. Collaborates with global institutions on projects like the SwissCovid app adoption study during the pandemic.
