Teuta Veseli-Kurtishi

Teuta Veseli-Kurtishi is a Full-time Associate Professor at the Faculty of Business and Economics, South East European University (SEEU) in North Macedonia. Her academic journey includes a PhD in Marketing from the University of Tirana (2016), a Master's in Economics-Management and Informatics from the University of Prishtina (2008), and a Bachelor's in Marketing from SEEU (2004). She joined SEEU in October 2004 and has since focused on course development, syllabus design, and research.

Her research explores diverse aspects of marketing and business innovation, with emphasis on:

• Digital transformation in SMEs and e-commerce strategies
• Consumer behavior analysis in Balkan markets
• Marketing applications in higher education institutions
• Service quality and customer satisfaction metrics
• Emerging technologies in business processes

Recent publications (2023-2024) demonstrate strong focus on digital marketing efficacy, educational technology, sustainability in business, and knowledge management frameworks. Her work consistently examines regional economic dynamics in North Macedonia and Kosovo through empirical case studies.