Rasim Zuferi

Rasim Zuferi is an Assistant Professor (part-time) at the Faculty of Business and Economics, South East European University (SEEU). His research focuses on entrepreneurship, consumer behavior, and economic policy, with a particular emphasis on gender dynamics in labor markets and sustainable development. He has contributed to studies on green entrepreneurship, viral marketing strategies for SMEs, and challenges faced by young female professionals in developing countries like North Macedonia.

His work spans interdisciplinary topics such as digital marketing impact, cultural influences on consumer behavior (e.g., halal product preferences among Muslims), and Islamic entrepreneurship perceptions. Recent publications address global issues like women’s entrepreneurial intentions in Saudi Arabia and the role of cognitive biases in online purchasing decisions.

Zuferi’s articles often blend quantitative analysis with case studies, emphasizing practical applications for policy and business strategy. He has published in journals like the International Journal of Entrepreneurial Behavior & Research and contributed to edited volumes on Balkan entrepreneurship contexts.

No scientific awards or grants are explicitly listed in the provided texts. His advisory role and student supervision are not detailed, but his research collaborations span institutions in Albania, Kosovo, and North Macedonia.