Terrance Gabel

Terrance Gabel is an Associate Teaching Professor in the Department of Marketing at the University of Wisconsin-La Crosse. His academic journey includes a BBA in Marketing from the University of Iowa, an MS in Marketing from Texas A&M University, and a PhD in Marketing with a minor in the Sociology of Deviance from the University of Memphis.

His research explores critical intersections of consumption with societal structures, focusing on:

• Consumer Culture Theory: Symbolic meaning in consumption practices
• Death and Consumption: Memorialization, identity preservation, and mortality rituals
• Lobbying Dynamics: Marketing's role in policy formation
• Services Marketing: Strategic frameworks for service-oriented industries

Publication analysis reveals dominant themes in death-related consumption, public policy interfaces, and cultural globalization. His works frequently employ qualitative methodologies to examine identity, ritual, and power dynamics within consumer behavior, with recent emphasis on digital memorialization and socio-political consumption patterns.

Awards recognizing teaching excellence include:

• Student-awarded teaching honor at Universidad Autonoma de Guadalajara (Mexico)
• Student-selected teaching award at California State University - Northridge
• Teaching recognition from Truman State University students