معرفی
Tariq Alshikhy is a Postgraduate Researcher (PGR) at Bournemouth University, focusing on the strategic application of soft power in sporting mega-events to enhance organisational performance and income generation.
- Education: MSc in International Event Management (University of Brighton, 2019)
His research bridges soft power dynamics with economic strategy in large-scale sports events, contributing to the UN SDGs of Sustainable Cities and Communities and Partnership for the Goals. By analyzing how nations and organisations leverage soft power, his work advances understanding in sports governance and international relations.
Publications highlight interdisciplinary trends spanning political economy, event management, and qualitative research methodologies. His 2025 article in Encyclopedia examines soft power frameworks, while a 2024 conference poster at Bournemouth University investigates revenue optimization strategies.