Tara Wyckoff

Tara Wyckoff is an Associate Teaching Professor at the Donald P. Bellisario College of Communications, Penn State, specializing in public relations and marketing communications. Since 2010, she has taught 400-level courses including the public relations senior capstone. Her teaching focuses on engaged scholarship, integrated marketing communications, strategic decision-making, and sustainability. She developed courses on sustainable tourism and strategic public relations. Wyckoff holds a Bachelor’s from Penn State and an MBA in marketing strategy from the University of Minnesota.

• Faculty Advisor: Ad/PR Club, KTA Honor Society, National Millennial Community

Recipient of two prestigious teaching awards: the 2017 Deans' Excellence Award and 2018 Alumni Excellence in Teaching Award. Her professional experience includes over 15 years in marketing communications for technology startups, nonprofits, and educational institutions.

Her work emphasizes practical application of marketing strategies, with a focus on ethical and sustainable practices. Advising roles and course development highlight her commitment to student engagement and industry-relevant curriculum.