معرفی
Tanya Norwood serves as the Faculty Director for the Information Design & Strategy master’s program and instructor for IDS 453: Introduction to Techniques of Predictive Analytics at Northwestern University School of Professional Studies (SPS), while simultaneously holding dual executive roles as Chief Marketing and Membership Officer and Chief Diversity Officer at the American Society for Clinical Pathology (ASCP).
Education:
- Master of Science in Predictive Analytics (now Data Science) from Northwestern University School of Professional Studies
Research and Professional Focus:
Ms. Norwood specializes in integrating data analytics with marketing strategy and information design. Her work emphasizes practical applications of predictive modeling to enhance customer engagement, digital platform optimization, and user experience design. Key focus areas include:
- Revenue growth through analytical marketing
- E-commerce strategy development
- Diversity initiatives in professional settings
- Translating academic concepts into industry-ready skills
She leverages her industry experience to prepare students for evolving digital landscapes where technical and communication skills converge.
