Tanya Chartrand

Tanya Chartrand is the Roy J. Bostock Marketing Professor and Professor of Psychology and Neuroscience at Duke University's Fuqua School of Business. Her research explores nonconscious processes influencing emotion, cognition, and consumer behavior. She holds academic roles in both business and psychological sciences, bridging disciplinary boundaries.

Education: PhD in Social Psychology from New York University. Previously taught at Ohio State University. Teaches Market Research to MBAs and Behavioral Research Methods to doctoral students.

Research Interests: Consumer Behavior, Social Psychology, Automaticity, Nonconscious Processes, and Research Methods. Her work emphasizes how mimicry, social cognition, and implicit biases shape decisions in marketing and interpersonal contexts.

Publications Trends: Over a decade of work focuses on behavioral mimicry's applications across marketing, health, and therapy. Recent studies address topics like gift psychology, political consumerism, and the impact of social media on consumer behavior.

Professional Contributions: Served as co-chair of NACR 2011, led SEESP committees (dissertation awards, membership), and co-edited special issues on nonconscious processes. Active in academic service and editorial roles.

Labs/Teams: While specific lab names aren't mentioned, her research collaborations involve interdisciplinary teams studying consumer psychology and neuroscience.