معرفی
Christopher Redker, PhD, is Professor of Psychology in the Department of Social and Behavioral Sciences within the College of Arts, Sciences and Education at Ferris State University. His expertise lies at the intersection of social cognition, consumer psychology, and media effects, with an overarching focus on how attitudes form and change.
Education
- PhD in Applied Experimental Psychology, Central Michigan University
Research Interests
Dr. Redker’s research centers on social cognition, specifically the psychological mechanisms behind attitude formation and change. He investigates evaluative conditioning processes, individual differences in affective orientation, and how media exposure influences cognition and behavior. A substantial strand of his work applies these questions to consumer research, examining how product placement, brand cues, and entertainment content shape implicit and explicit consumer attitudes, self-brand connections, and purchase intentions.
Publication Trends
Across more than a decade of scholarship (2009-2023), Dr. Redker’s peer-reviewed articles reveal a consistent emphasis on media-induced attitude change and consumer psychology. His studies integrate experimental social-psychology paradigms with marketing-relevant stimuli—ranging from reality television to music—to uncover both conscious and nonconscious pathways by which brand and personality attitudes are modified.
Conference presentations extend these themes, adding pedagogical and psychometric inquiries such as construct-validity instruction and adulthood-scale development.
Scientific Awards
None listed in the provided materials.
Advising & Grants
While specific doctoral or master’s advisees are not named, Dr. Redker has co-presented with undergraduate researchers at regional conferences such as the Michigan Undergraduate Psychology Research Conference, indicating active mentorship. Grant details are not provided.
Labs & Teams
No dedicated laboratory or research-group names are supplied; however, his recurring collaborations with colleagues (e.g., Gibson, Zimmerman, Bushman) suggest participation in an informal social-cognition/consumer-behavior research cluster within his department.
