Takeaki Sunada

Takeaki Sunada is an Assistant Professor of Marketing at the Simon Business School, University of Rochester. He holds a PhD in Economics from the University of Pennsylvania and specializes in applying industrial organization tools to analyze market inefficiencies. His research focuses on platform pricing, review systems, and product sampling, with notable contributions to quantitative marketing and econometric modeling.

Education:

• PhD in Economics, University of Pennsylvania

Research Interests: Professor Sunada investigates how market frictions manifest in digital platforms and traditional markets. His work bridges economic theory with empirical analysis, addressing topics like consumer learning, revenue optimization, and competitive dynamics in mixed oligopolies. Recent studies explore the interplay between pricing strategies and online review systems.

Key Contributions: His 2025 Econometrica paper on candidate valence estimation demonstrates expertise in political economics and causal inference. Earlier work on advertising competition (2013) remains influential in industrial organization literature. Courses taught include Pricing Analytics and Micro-Econ Modeling.

Awards/Grants: No specific awards listed, though his publications indicate sustained research excellence. Active on Google Scholar and maintains a dedicated academic website.

Labs/Teams: No formal lab mentioned; collaborates through academic networks.