معرفی
Paul Ellickson is the Michael & Diane Jones Professor of Marketing and Economics at the Simon School of Business, University of Rochester. His research focuses on quantitative marketing and empirical industrial organization, emphasizing structural modeling of strategic interactions in retail markets. He teaches courses on data analytics, causal inference, and competitive strategy.
Ellickson’s work addresses dynamic and spatial competition in retail trade, including studies on supermarket industry evolution, supercenter expansion, and pricing strategies. His research has been published in leading journals such as Marketing Science, the RAND Journal of Economics, and the Review of Economic Studies. Notable contributions include methodologies for estimating marketing component effects and analyzing oligopolistic retail dynamics.
- Awards: QME Wittink Prize (2013), IJIO Geroski Award (2014), Long-Term Impact Award finalist (2016-17)
- Research spans structural estimation, dynamic pricing, and spatial competition
His recent work explores machine learning applications in marketing and data valuation in collaborative settings. Ellickson has advised numerous projects in retail economics and policy, including studies on pharmaceutical market dynamics and minority ownership in media enterprises.
