Taesoo Ahn

Taesoo Ahn is an Associate Professor of Sport Management at the Girard School of Business, Merrimack College. His research focuses on the intersection of team identification, new media technology, and sports merchandise consumption.

Education:

• Ph.D. in Sport Management from Florida State University
• M.A. in Sport Management from Ohio University
• B.A. in Sports Studies from Korea University

Ahn’s research explores how fan loyalty influences digital engagement with sports websites and purchasing behavior for merchandise. Key areas include:

• Secondary ticket marketplace dynamics (2012-2014)
• Impact of logo redesign on consumer attitudes (2013)
• Role of interactivity in sports web platforms (2013-2014)
• Extended Technology Acceptance Model applications (2012)

Scientific Recognition:

• Awarded Best Poster Presentation at the 2012 Sport Marketing Association Conference for research on secondary ticketing platforms

Ahn has presented at major conferences including AEJMC (2013) and SMA (2012-2013), and has published in Journal of Sport Management and European Sport Management Quarterly. His scholarship emphasizes digital transformation in sports and brand-consumer relationships.