Sylvie Rolland

Sylvie Rolland is a Lecturer and currently serves as Director of the Marketing and Strategy Department at Paris-Dauphine University. She has extensive experience in both academia and corporate sectors, having worked in various corporate roles in France and internationally before joining Paris-Dauphine University. She also created, managed, and developed the Dauphine campus in London and served as scientific director at the Chair of Organizational Performance from 2012 to 2017.

• Doctorate from Paris-Dauphine University
• Specializes in marketing and strategy
• Former manager of Marketing Master's in Product Management and Studies (204)
• Creator of Dauphine campus in London
• Scientific director at the Chair of Organizational Performance (2012-2017)

Sylvie Rolland's research focuses on marketing and strategy with a forward-looking vision. Her work examines the creation of value for all stakeholders through the integration of major transformations of recent decades, particularly the digital economy and sociological/environmental changes that position marketing in a cultural and experiential consumption perspective. She is currently involved in the field of Big Data and AI in teaching and research, exploring how these technologies can enhance customer experience and business performance.

Her publications demonstrate a consistent focus on customer experience, orientation, and loyalty, with increasing attention to digital transformation and data analytics in recent years. Her research spans traditional marketing concepts while incorporating modern digital and experiential approaches, showing an evolution from quality management systems to virtual world consumer behavior and now to Big Data applications.

Sylvie Rolland has made significant contributions to both academic literature and practical applications in marketing strategy. Her work bridges theoretical frameworks with real-world business challenges, particularly in understanding how organizations can adapt to digital transformation while maintaining customer-centric approaches.