معرفی
Alain Goudey is a Professor (HDR) and Deputy General Director in charge of digital transformation at NEOMA Business School. He holds a PhD and Habilitation (HDR) in Management from Paris-Dauphine University, and a Master's in Engineering Management from Mines-Télécom Business School. His research focuses on disruptive technologies (AI, robotics, IoT), sensory marketing, and experiential branding. He is also a serial entrepreneur, co-founding agencies like AtooMedia (sound branding) and Mediavea (retail sensory design).
Education:
- PhD and HDR in Management, Paris-Dauphine University
- Master's in Engineering Management, Mines-Télécom Business School
Research Interests:
- Impact of AI/robotics on consumer behavior and organizations
- Sensory design in retail and healthcare environments
- Technology adoption and digital transformation in education
- Virtual reality applications in business education
Advising & Entrepreneurship:
- Co-founder of AtooMedia (sound branding), Mediavea (retail sensory design), Sociacom (digital consulting), and Compote de Prod (live events)
- Advises global companies like Suez, L'Oréal, and Carrefour on digital strategy
Labs & Initiatives: Leads NEOMA's digital transformation initiatives including a persistent virtual campus and AI-driven pedagogy. Active in developing experiential learning tools using VR and generative AI.
