Sylvie Foutrel

Sylvie Foutrel is a Lecturer in Management Sciences at the Université Catholique de l'Ouest (UCO), affiliated with the Faculty of Law, Economics, Management and Political Science. She is an Associate Member of the LEGO EA 2652 laboratory and serves as the Educational Manager for the Professional Degree in International Trade Professions, specializing in digital techniques. Her research focuses on qualitative analyses of entrepreneurial decision-making, territorial branding, and CSR, particularly in the context of sustainable models like circular economy and regional networks.

Her work includes studies on regional collective brands, reterritorialized food distribution systems, and cognitive mapping methodologies. Key projects like RETERALIM explore local food sectors and ecological transitions in the Pays de Lorient. Foutrel has also contributed to conferences and publications addressing responsible purchasing, social communication strategies, and agri-food enterprise sustainability.

Teaching roles span institutions including UCO-BS, Rennes Institute of Management, and international schools like Haarlem Business School. She coordinates work-study programs and has held leadership roles such as Head of International Trade Professions (2005). Current research emphasizes territorial marketing, digital transformation in tourism, and leveraging social networks for innovation.

Notable collaborations include the LEGO laboratory and projects funded by ADEME. Her work bridges academic research with practical applications in regional development, sustainability, and corporate responsibility.