معرفی
Sylvain Amoros holds the title of Guest Professor in the Department of Marketing at HEC Montréal. He also serves as Head of Partnerships and holds the RBC Financial Group Chair of E-Commerce Education. His work focuses on digital marketing strategies, e-commerce innovation, and the application of AI in marketing environments. He teaches courses such as Marketing Numérique and Web Analytique, emphasizing practical industry challenges and analytical methodologies.
Research interests include consumer touchpoint analysis, sustainable marketing practices, and B2B loyalty programs. His recent peer-reviewed case study examines AI adoption dilemmas in digital agencies. Over the past five years, he has supervised 26 student projects and theses, covering topics like SEO optimization, ESG-oriented advertising, and digital transformation in non-profits. Teaching responsibilities span graduate programs in Management and specialized courses like Responsabilité Numérique des Organisations.
No scientific awards are explicitly listed, though his academic contributions are reflected in his active supervision and course development roles. He collaborates with industry partners such as GURU Beverage Inc. and Vidéotron, integrating real-world case studies into his academic work.
