Swagato Chatterjee

Dr. Swagato Chatterjee is a Senior Lecturer in Digital Marketing & Analytics and Joint Programme Director of the MSc Marketing and Digital Analytics at Queen Mary University of London's School of Business and Management. Previously, he served as an Assistant Professor at the Vinod Gupta School of Management, IIT Kharagpur, and as joint faculty at the Center of Excellence in Artificial Intelligence, IIT Kharagpur. With over 9 years of experience in marketing, operations, and analytics, he has collaborated with companies like Coca-Cola, Times of India, and Ernst & Young on consultancy and training assignments. His research focuses on marketing analytics, social media, user-generated content, and customer satisfaction analysis. He holds a BTech from IIT Kharagpur and a PhD in Marketing from IIM Bangalore. His work has been published in journals such as International Journal of Hospitality Management and European Journal of Marketing.

Dr. Chatterjee’s research interests span cross-cultural consumer behavior, IoT adoption in logistics, and the role of religiosity in sustainable consumption. He has contributed to advancing methodologies for analyzing online reviews and clickbait dynamics. His teaching experience includes roles at institutions like Narsee Monjee Institute of Management Studies and SP Jain. He actively engages with industry through executive education and consulting, addressing analytics-related challenges in diverse sectors.

His academic leadership includes directing the MSc Marketing and Digital Analytics program, reflecting his commitment to bridging academic research and industry needs. Despite his extensive contributions, he has not been explicitly mentioned in connection with major scientific awards. His work emphasizes practical applications in marketing and technology, with a focus on leveraging data analytics for strategic decision-making.