Sven Heidenreich

Junior Professor Dr. Sven Heidenreich is a tenure-track faculty member at Saarland University in Saarbrücken, Germany, where he heads the Chair of Business Administration, especially Technology and Innovation Management (TIM). His work integrates quantitative-empirical methods to advance knowledge in innovation and technology management, entrepreneurship, and consumer behavior.

His research is organized into eight thematic clusters spanning product-level, organizational-level, and structural-level aspects of technology and innovation management. He currently leads two major externally funded projects: IRA (funded by the German Federal Ministry of Education and Research) explores adoption barriers and strategies to overcome consumer resistance to innovations, while TRIP (funded by the German Research Foundation) investigates which consumer types (lead users, passive resistors, emergent nature consumers) most effectively contribute to new product development under varying conditions of market and technological turbulence.

Publications & Impact: Heidenreich has published extensively in top-tier journals such as Journal of the Academy of Marketing Science, Journal of Product Innovation Management, Transportation Research Part A, and Long Range Planning. His work tackles critical questions like the dark side of customer co-creation, passive innovation resistance, alternative fuel vehicle adoption, and network management in innovation ecosystems.

Awards & Recognition: He has received numerous accolades including the JPIM Outstanding Reviewer Award 2024, multiple Best Paper Awards from leading service and innovation conferences, the EBS Research Award, and the William R. Darden Best Marketing Research Paper Award from the Academy of Marketing Science.

Collaboration & Supervision: He actively collaborates with researchers across Europe and beyond, and his projects involve interdisciplinary teams of doctoral researchers and research assistants. While specific student names are not disclosed in the provided texts, his leadership of large-scale projects implies significant doctoral and master’s-level supervision.