معرفی
Prof. Dr. Sven Feurer is a Research Professor of Marketing at Bern University of Applied Sciences' Business School, leading the Institut Marketing & Global Management. His roles include Co-Institutsleiter and Head of the Marketing Group since 2022. He holds a PhD from the University of Mannheim and has held academic positions at Karlsruhe Institute of Technology and Vanderbilt University. His research focuses on consumer behavior, pricing strategies, innovation management, and marketing ethics, with prominent publications in Journal of Marketing, Journal of Consumer Research, and Journal of Product Innovation Management.
His research explores topics such as radical innovation adoption, technology acceptance, and pricing fairness. Notable projects include studying AI's influence on price perception and consumer reactions to personalized pricing. He collaborates internationally, including with Vanderbilt University's Owen Graduate School of Management.
Feurer’s 20+ peer-reviewed articles address dynamic energy tariffs, B2B social media use, and consumer responses to really new products. He co-authored the 2024 book Price fairness. His work bridges academic rigor and practical marketing challenges, emphasizing ethical considerations in pricing and innovation.
