Susana Pinto

Susana Pinto is a Senior Lecturer at Porto Accounting and Business School (ISCAP) within the Polytechnic of Porto, specializing in Marketing and Advertising with teaching experience since 2010 in Administrative Assistance and Organisational Communication. She currently serves as main coordinator of ISCAP's Communication and PR Office since December 2023 and holds an Associate Researcher title.

Her academic credentials include:

• Bachelor of Marketing from ISCAP
• Master of Multimedia from FEUP (Faculty of Engineering, University of Porto)
• PhD in Communication (in progress) at University of Vigo

Her research focuses on Marketing Communication, Public Relations, Social Media, Events, Marketing, and Crisis Communication, examining practical applications in business environments with particular attention to digital platforms and crisis scenarios. This work bridges theoretical frameworks with industry practices in communication strategy.

She actively contributes to academic governance as Member of the Scientific Committee for ISCAP's postgraduate Event Management course and participates in the MatActiva project and FoCAS working group, indicating ongoing research collaboration and institutional engagement. Her role as Communication and PR Office coordinator further demonstrates leadership in applied communication initiatives.