Susan McFarlane-Alvarez

Susan McFarlane-Alvarez serves as Professor in Michigan State University's Department of Advertising and Public Relations within the College of Communication Arts and Sciences. She concurrently directs Communication Solutions for a Diverse Society, advises the 42PointSEVEN Student Integrated Communication Agency, and co-directs the PR in the UK Study Abroad program.

Her educational credentials include:

• PhD in Communication from Georgia State University
• MA in Communication - Film and Video from Georgia State University
• BA in Mass Communication and Broadcasting from State University of New York, College at Oswego

McFarlane-Alvarez's research critically investigates ideological frameworks in advertising through the intersection of identity, visual representation, and corporate expression. Her current work analyzes sustainability-inclusion dynamics during global (poly)crises, while emphasizing accessible pedagogical strategies that bridge academic theory and professional practice in advertising.

Her industry background as creative director at agencies including FCB and Hernandez/Foote, Cone & Belding informs her focus on expanding access to advertising education across finance, healthcare, and tourism sectors throughout the Americas.

As Faculty Advisor for 42PointSEVEN, she mentors students in real-world integrated communication projects while co-directing international study opportunities through the UK program. Her leadership in Communication Solutions for a Diverse Society drives institutional diversity initiatives aligned with recent ComArtSci recognition in MSU's 2025 Excellence in Diversity, Equity, and Inclusion Awards.