معرفی
Janeen Ebster Davis is an Adjunct Professor of Marketing at the Quinlan School of Business, Loyola University Chicago, where she contributes her extensive industry experience to academic instruction. She teaches MARK 320: Marketing for Environmental Sustainability, bridging theory and practice in modern marketing strategy.
Educational Background:
- MA, Communications Studies, Governors State University
- BS, Business Administration (Marketing), University of Illinois at Urbana-Champaign
Her interdisciplinary academic training supports her holistic approach to marketing education and strategy development. Janeen's research and teaching interests center on sustainable marketing, consumer insights, brand strategy, and integrated communications. With over 30 years of experience in the marketing and advertising industry, she brings real-world expertise from agencies such as Edelman, DDB, FCB, and Burrell, having worked with major clients including McDonald’s, Toyota, P&G, SCJ, and MillerCoors.
Though no formal publications are listed, her professional contributions reflect deep engagement with strategic planning, particularly in pioneering context planning—a channel-agnostic approach now widely adopted in the field.
Professional Affiliations and Experience:
- Former strategist at Edelman, DDB, FCB, and Burrell
- Expertise in brand building, PR, digital marketing, shopper marketing, and media strategy
- Focus on cultivating meaningful consumer relationships in complex communication environments
Janeen is also a RYT-200 certified yoga instructor and a Certified Life-Cycle Celebrant®, drawing cultural inspiration from her passion for global travel with her husband. These experiences enrich her perspective on human behavior and communication, which she integrates into her teaching and professional practice.
