معرفی
Susan F. Cyliax is an Assistant Professor of Marketing at Moravian University's School of Business & Economics. She holds a B.S. in Dietetics from the University of Delaware and an M.B.A. in Business Administration from Drexel University. Her expertise spans marketing strategy, brand positioning, strategic partnerships, and cross-functional leadership.
With 18 years of experience, she founded and operated a strategic marketing consulting firm, advising organizations across CPG, B2B, and nonprofit sectors. Her professional roles include senior marketing and sales positions in privately-held, public, and private equity-owned companies.
Her research focuses on marketing innovation, channel expansion, and integrated communications. Sue is a sought-after speaker on branding, consumer behavior, and competitive positioning strategies.
