معرفی
Clif Eason serves as Associate Professor of Marketing and coordinator of the professional sales program at Samford University's Brock School of Business, teaching Marketing Strategy, Analytics, Sales, and Customer Relationship Management courses.
His academic credentials include:
- Ph.D. in Business Administration/Marketing from University of Mississippi
- M.B.A. from University of Alabama at Birmingham
- B.S. from University of Alabama
Eason's research bridges academic theory and industry practice through practitioner-focused investigations in marketing analytics, customer experience optimization, and branding strategies. His work emphasizes real-world applications in sales methodologies, sports marketing contexts, and locally-owned business ecosystems, leveraging 15 years of pre-academic banking and financial services experience where he served as regional CFO for a Fortune 500 company.
He maintains significant industry engagement through consulting, workshops, and advisory roles, notably expanding the American Marketing Association's Birmingham Chapter to record membership levels during his presidency. Current community contributions include ongoing advisory work for nonprofit and for-profit organizations across multiple sectors.
